Dictionary term
Funnel
Also called sales funnel · GHL funnel
A sales funnel is the staged path a prospect takes from first awareness to purchase. In GoHighLevel, a funnel is an ordered set of pages, such as opt-in, sales and thank-you, built in the funnel builder to move visitors through that path and capture them as contacts.
In plain English
A funnel is a short series of web pages that guides a visitor step by step, from first interest to signing up or buying.
Analogy
Like a guided store layout that walks shoppers from the entrance display straight to the checkout.
Why it matters
Funnels are where leads enter the CRM. Each form submission can start workflows, create opportunities and trigger follow-up, so the funnel and the automation behind it are designed together.
In practice
A three-step GHL funnel: an opt-in page offering a free guide, a sales page for a paid consultation, and a thank-you page with a booking calendar.
Related terms
Sources
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