Dictionary term
Lead Magnet
Also called opt-in offer · freebie
A lead magnet is a free, useful asset, such as a guide, checklist, ebook, template or quiz result, offered in exchange for a prospect's contact details, usually through an opt-in funnel.
In plain English
A lead magnet is a free resource, like a PDF guide or checklist, that people get when they sign up with their email or phone number.
Analogy
Like a free sample at the market stall that also gets you onto the shop's mailing list.
Why it matters
It is the usual top of a lead-gen funnel. It turns cold traffic into contacts you can nurture with workflows, and its topic tells you what each lead cares about.
In practice
A chiropractor offers a free 'Posture Fix' PDF. The opt-in form creates the contact, a Download File button delivers the guide, and a workflow starts a three-email nurture.
Related terms
Sources
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