Sub-Account (Location)
One isolated workspace per client.
Each client gets their own Location with separate contacts, automations, and branding. Your agency manages many from the top.
Per clientIsolated dataAgency view
Build & learn
GHL Hub
Your GoHighLevel command center — the core building blocks, ready-to-build automation recipes, best practices, and a path to go from operator to strategist.
What's new
verified 7 Aug 2026 · against the HighLevel changelog- Aug 7, 2026
Fixed pricing for AI products in SaaS Mode
You can set fixed pricing on AI products when reselling through SaaS Mode. If you're rebilling AI features to clients, this is the difference between a predictable margin and one that moves with usage.
HighLevel changelog → - Aug 7, 2026
WhatsApp usernames
Contacts can now be captured by WhatsApp username rather than phone number alone — useful anywhere you're collecting WhatsApp as a channel without a reliable mobile number.
HighLevel changelog → - Aug 6, 2026
Company custom fields in Snapshots
Company-level custom fields now travel with a Snapshot. One less thing to rebuild by hand every time you deploy your standard build into a new sub-account.
HighLevel changelog → - Aug 7, 2026
TikTok Lead Ads moves to Marketplace architecture
The TikTok Lead Ads integration migrated to the Marketplace app architecture, alongside a similar move for Slack. Worth re-checking the connection on any account running TikTok lead flows.
HighLevel changelog → - Aug 6, 2026
Localized ringtones across 37 countries
Outbound calling now plays the ringtone a recipient expects in their own country. Small detail, real pickup-rate impact on international outbound.
HighLevel changelog →
The building blocks — get fluent here and automation is just moving these around.
Snapshot
A saved blueprint of a whole account.
Build a system once (workflows, pipelines, funnels, custom values) and load it into any new sub-account in seconds. Your onboarding superpower.
TemplatesFast onboardingReusable
Workflow
Trigger → actions, run automatically.
The automation engine. A trigger starts it; actions (SMS, email, tags, pipeline moves, waits, conditions) run in order. Keep them simple and purposeful.
TriggerActionsIf/else
Pipeline & Opportunity
Visual board of your sales stages.
Drag deals (opportunities) across stages: New → Contacted → Booked → Won/Lost. Automations can fire when a deal moves.
StagesDeal valueForecasting
Trigger Link
A smart link that fires automation on click.
Drop it in an email/SMS — when the contact clicks, GHL can tag them, start a workflow, or move them in a pipeline. Great for measuring interest.
Click = intentTag on clickSegment
Custom Field & Custom Value
Store business data + reusable variables.
Custom fields hold per-contact data (e.g., 'service interest'); custom values are reusable variables (booking link, business hours) you set once and reference everywhere.
PersonalizeReuseMerge fields
Smart List
A list that updates itself by rule.
Define a rule once ('spent $1,000+', 'tag = hot lead') and contacts flow in/out automatically as they qualify.
DynamicBehavior-basedNo manual work
Calendar & Booking
Self-booking with reminders built in.
Round-robin or single-user calendars with availability rules, confirmations, and reminder workflows to cut no-shows.
Self-bookRemindersRound-robin
Funnels & Websites
Landing pages, funnels, and full sites.
Drag-and-drop pages with forms that feed straight into the CRM and trigger automations. No separate page builder needed.
Drag & dropForms → CRMHosted
Conversation AI & Voice AI
AI that answers and books for you.
Conversation AI handles first-touch SMS/chat with memory across sessions; Voice AI can answer calls, check the calendar, and book appointments live.
First responseBooks appts24/7