Trigger
also event
The starting event that kicks off an automation, such as a new form submission, an incoming webhook, or a scheduled time.
Analogy
Like the starting gun of a race: nothing runs until it fires.
Why it matters
Every Zap, scenario, or workflow begins with a trigger, so picking the right one determines when and how often your automation runs.
In practice
A 'New Contact in GoHighLevel' trigger that starts a follow-up sequence.