Dictionary term
Action
Also called step
Automation PlatformsBeginner
A step an automation performs after the trigger, such as creating a record, sending a message, or calling an API.
In plain English
An action is a task the automation does after it starts, such as sending an email or creating a contact.
Analogy
Like the dominoes that fall after you tip the first one.
Why it matters
Actions are how your automation actually gets work done across the apps you connect.
In practice
After a new lead triggers a Zap, an action sends them a welcome email.
Related terms
Sources
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