Dictionary term
Router
Also called branch
Automation PlatformsIntermediate
A step that splits an automation into multiple paths, each with its own conditions and actions, run in parallel or by priority.
In plain English
A router splits one automation into several paths, so different kinds of data can be handled in different ways.
Analogy
Like a fork in the road sending traffic down different lanes based on signs.
Why it matters
Routers let one automation handle many outcomes, such as different actions per lead source, without building separate scenarios.
In practice
A Make router sends VIP leads down one path and everyone else down another.
Related terms
Sources
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