Dictionary term
Paths (Zapier)
Automation PlatformsIntermediate
A Zapier feature that adds conditional branches to a Zap, running different action sequences based on if/then rules.
In plain English
Paths let one Zap do different things depending on the data, like sending big deals to sales and small ones to a nurture list.
Analogy
Like a choose-your-own-adventure book that sends you to different pages based on your choice.
Why it matters
Paths let a single Zap handle multiple outcomes, similar to a router, instead of duplicating Zaps per condition.
In practice
A Path sends leads worth over $5k to a sales rep and others to a nurture sequence.
Related terms
Sources
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