Conditional Branch (If/Else)
also If/Else · branch
A GoHighLevel workflow action that splits the automation path into different branches based on whether contact data or conditions match defined criteria.
Analogy
Like a fork in the road where each contact is sent down a different path based on who they are.
Why it matters
It's the core logic tool for making GHL automations behave differently per contact instead of treating everyone the same.
In practice
An If/Else branch sends contacts tagged 'hot' to a sales call step and everyone else to a nurture email.