Dictionary term
Workflow Automation
Also called workflow
Workflow automation is software that runs a repeatable business process for you: a trigger event starts it, and a defined sequence of actions, conditions and waits runs without manual work.
In plain English
Workflow automation means letting software do a routine process for you, step by step, every time a certain event happens.
Analogy
Like a recipe the kitchen follows automatically every time an order comes in.
Why it matters
It is the core job of Zapier, Make, n8n and GoHighLevel workflows. Mapping a manual process into trigger, conditions and actions is how you remove repetitive work and response-time delays.
In practice
When a lead submits a website form, a workflow creates the contact, tags it by source, texts a confirmation, and alerts the sales rep, with no one touching it.
Related terms
Sources
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