Rebilling
also usage rebilling · reselling
Charging sub-accounts a marked-up rate for usage-based services like SMS, calls, email, and AI by reselling the underlying GHL/Twilio/Mailgun consumption at your own price.
Analogy
Like a landlord who pays the wholesale utility bill and bills tenants at a higher rate.
Why it matters
It converts the messaging and AI costs of your automations into a profit margin instead of just an expense.
In practice
You set SMS rebilling to 2x cost so every workflow text a client sends generates margin for your agency.