Lead Connector
also LC · LeadConnector
GoHighLevel's white-label communication infrastructure that powers SMS, calls, and email inside the platform, billed through GHL rather than a separate Twilio/Mailgun account.
Analogy
Like a phone-and-mail company built into your CRM, so you never sign up with the carrier directly.
Why it matters
It's the messaging backbone you wire your GHL automations into, so knowing it explains how texts and calls actually get sent and billed.
In practice
A sub-account sends an appointment-reminder SMS through LeadConnector instead of configuring its own Twilio credentials.