Dictionary term
LC Phone
Also called LeadConnector Phone
HighLevel's native telephony service (LeadConnector Phone) that lets a sub-account buy numbers, send and receive SMS, and make calls inside the CRM with no separate Twilio account. HighLevel says its pricing matches Twilio's rates, and Twilio remains available as an alternative.
In plain English
LC Phone is HighLevel's own phone service. You buy numbers and send texts or make calls inside your account without setting up Twilio.
Analogy
Like a phone line that comes built into your CRM, so you never have to open an account with a carrier yourself.
Why it matters
Most GHL SMS and call automations route through LC Phone, so its setup and number provisioning directly affect deliverability of your workflows.
In practice
You purchase a local LC Phone number for a client and use it as the from-number in a workflow's SMS step.
Related terms
Sources
Browse all terms →Last verified