Dictionary term
Agency vs Sub-Account
Also called agency account · location · sub-account
GoHighLevelBeginner
GoHighLevel's two-tier structure where the agency (top-level) account manages settings, snapshots, and billing across many client sub-accounts (locations), each an isolated CRM workspace.
In plain English
In HighLevel, the agency account is the head office that manages everything. Each client gets their own sub-account, a separate CRM workspace.
Analogy
Like a head office overseeing many independent branch stores.
Why it matters
Knowing which tier a setting or automation lives in prevents you from building at the wrong level and breaking client isolation.
In practice
You build a workflow once in a snapshot at the agency level, then deploy it into each client sub-account.
Related terms
Sources
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