Dictionary term
SPF / DKIM / DMARC
Also called email authentication · SPF · DKIM · DMARC
GoHighLevelIntermediate
Three DNS-based email authentication standards that verify a sender is authorized for a domain, sign messages to prove they weren't altered, and tell receivers how to handle failures.
In plain English
SPF, DKIM and DMARC are DNS settings that prove your emails really come from your domain, which keeps them out of spam.
Analogy
Like a sealed envelope with a verified return address and a rulebook telling the post office what to do if it looks forged.
Why it matters
Configuring these on a sending domain is what keeps your GHL email automations out of spam and landing in the inbox.
In practice
You add SPF, DKIM, and DMARC records to a client's domain DNS so emails sent from GHL pass authentication.
Related terms
Sources
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