Dictionary term
JSON
Also called JavaScript Object Notation
Automation PlatformsBeginner
A lightweight, text-based data format using key-value pairs and arrays that is the standard way APIs and webhooks exchange structured data.
In plain English
JSON is a simple text format for writing data as labelled fields and lists, and it's the format most apps use to swap data.
Analogy
Like a labeled form where every value sits next to its field name, readable by humans and machines.
Why it matters
Nearly every payload, API response, and structured output you handle across GoHighLevel, n8n, Make, and Zapier is JSON.
In practice
{"name":"Allen","tags":["lead","vip"]} representing a contact.
Related terms
Sources
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