Projects
A Claude.ai feature that groups chats with shared context, custom instructions, and uploaded knowledge so conversations within the project draw on the same background.
Analogy
Like a labeled folder where everyone shares the same briefing documents and ground rules.
Why it matters
Projects let you keep client briefs and brand voice in one place so every Claude chat stays on-context.
In practice
A Projects workspace holding a client's brand guide so all chats write in that voice.